Before the digital revolution was born, there were handful of media outlets that could be viewed by a large number of people. Companies such as newspapers, broadcasters, magazines and production houses controlled the majority of media that people consumed every day.
Online media has radically changed the landscape of business. Now anyone can produce media and share it on a platform that can be distributed to a vast number of customers. Owned Media is the term for this broadening of reach.
The ease of sharing and creating content can cause issues. Internet memes, unauthorized song use and common Internet memes are all examples of how the absence of clear copyright laws makes it difficult to manage online media.
If your business produces its own media and distributes it to customers on a list, it might be considered an media company in 2023. This definition includes businesses who produce their own content like videos on YouTube, podcasts and electronic books. The goal of a digital media company is to engage their audience and grow the brand by using social media and word-ofmouth. These goals can be reached through paid advertising platforms like PPC, Facebook Ads and Google Adwords. However successful social media marketing requires an extensive amount of time to be successful.
